SEO (Search Engine Optimization) is the process or technique of improving the visibility of a website on organic (means "natural" or un-paid) search engine result pages (SERPs).
In simple words, SEO helps you to improve your page rank on search engine results.
Do I need to use SEO?
If you want to get a higher rank on search engines then you should use SEO. These days many people have their own websites and they all need new customers/clients for their business. But only a few of them are successful to get good traffic on their websites. Now in this situation SEO will help you. SEO helps you to get more traffic means inviting more visitors to your website or blog.SEO Paid Services
How to use SEO (Free)?
Let me introduce you to some useful terms, tips, and tools, which can help you to optimize your website in a better way.
Select a Niche:
Niche is nothing but a category or subject of your website. That means, if your website is a gaming website then your website niche is gaming.
According to some SEO experts, niches play an important role in search engines.
It helps search engines to indexing websites and pages based on their categories. Niche also helps you If you are using ads on your website.
So if you didn't decide on your website niche yet then decide on a niche before using SEO.
It helps search engines to indexing websites and pages based on their categories. Niche also helps you If you are using ads on your website.
So if you didn't decide on your website niche yet then decide on a niche before using SEO.
Select Keywords:
Keywords are words or group of words which should include when writing contents for a website or page.
Keywords play important role in search engines, you can say, keywords are the heart of SEO. Good keywords not only make your content betters but also good for improving page rank.
How keywords are useful in searching results?
Let's do some research. Search on google as the keyword "Adventure games". Analyze Top 5 websites and try to figure out that how they are using the "Adventure games" keyword on their page to get a higher rank on google.
How to search for good keywords?
You can use a keyword suggestion tool to find some keyword ideas. For example, you can use this tool:
Plan Your Keywords
Don't use all keywords which you get through Keyword Suggestion Tool. Because most of the keywords are not suitable and may not have the equal quality to optimize the website as your niche. To plan your keywords you need a Keyword Planner
For this, you can use Google Keywords Planner Tool.
This is a free tool and has many options to analyze keywords and get some ideas about them.
Choosing a keyword is a clever task
In Keyword Planner pick up a good keyword (Which will be become your Target Keyword). Make sure that this keyword is also suitable for your niche and has good monthly searches and low competition (check in the image).
Important Note:
1.) Don't pick up unnecessary keywords without any reason, this may affect your rank and index on search engine.
2.) You can use more than 1 Target Keywords but I'm suggesting you that focus on one good keyword only. Once you become an expert in SEO then you can try multiple keywords.
Why we are choosing Low Competition keywords?
If there is high competition then it means there are already many other people are trying to get their website on the first search page with that keyword. But Google (Or any other search engine) can't display all the best results on a single search page so only Best of the Best websites or paid websites already take place on there. So it is not suggested to use keywords that have high competition.
How and Where to use Target Keyword?
Now you have a Target Keyword, let's assume our Target Keyword is adventure games. Have a look at these two images below. analyze that where is target keyword is displaying.
In the above 2nd Image, you can see the Target Keyword is involved in Page Title at the first position.
Try to put Target Keyword at the beginning in the page title (Title tag).
It is recommended that the page title should between the 35 character minimum and 65 character maximum.
Meta Description
Take a look at the meta description in the above image, You can see there is also a Target Keyword that exists but with some other words.
Meta Description should be written with short and sweet words with the using of Target Keyword.
Page URL
Heading (H1 tag)
Subheading
Image Alt attribute
Contents
What's Next?
- Improve Page Speed
- Update Your Website Regular
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